Social
Optimism Haikus
These digestible, brand-forward haikus performed so well on social, they were amplified on five Life is Good channels with a combined following of over 3 million. More importantly, I can now tout myself as a poet at cocktail parties.
Mantras
These digital pick-me-ups incorporate the wonderful weirdness of Life is Good graphics with clever and uplifting messaging.
March Dadness
To capitalize on the March Madness basketball craze, we created a bracket of our Dadliest tees and encouraged our social community to vote on the winner. Thousands voted, and this ended up being one of the most engaged content pieces in 2022.
Talking Tees
To convey the idea that Life is Good tees spark connections and conversations, we created short narratives around popular graphics for this ongoing TikTok series. Warning: These are weird.