Campaigns
Half Full
In October 2023, Life is Good unveiled its first TV commercial in the brand’s 30-year history. I concepted and wrote the spot, titled ‘Half Full,’ which illustrates how embracing optimism empowers one to find magic in life’s little things.
The spot has generated over $2.4 million in attributed revenue to date.
Magic is Every Wear
Tee it to believe it with the gift of optimism.
I conceived and authored Life is Good’s 2023 holiday campaign, Magic is Every Wear, aiming for a seamless and comprehensive customer journey from the TV spot to website, email, wholesale, print, SMS, and social.
The campaign captures the essence of the spot, but prioritizes product and holiday-themed language suitable for gift-giving season.
Thoughts of an Optimist
We showcased Life is Good’s fun, whimsical graphics by positioning them as answers to cultural debates and optimistic alternatives to unexamined cliches. The successful campaign lived both out-of-home and digitally.
Gift Gooder
Show ‘em you know ‘em with tees that celebrate what they love.
The winning idea for Life is Good’s 2022 holiday campaign, we challenged our customers to do away with boring, impersonal gifting and surprise their loved ones with a gift that uniquely celebrates their interests and passions—from pets to puns to pickleball.
